The 5D MkIII sensor, 7D like autofocus, and a pop-up flash (probably with flash control) and it's not an upgrade over the MkII for the same price?.
if canon would be the only camera maker it sure looks like a good deal.
compared to the rumored D600... well... no.
and you have to understand the different needs.
for me the 5D MK3 sensor has no real advantage.
i shot below ISO 1600 99% of the time.
i shoot landscape, macro and home studio studio stuff.
85% of the time i use the center AF point.
i shot no video.
so why should people like me update to a 5D MK3 or this new FF camera?
from a company point of view it sure makes sense.
but we are individuals here, with individual needs.
Well, it's impossible to please everyone so one must find a system that best suits their needs based on one's current's situation... For me I see plenty of them...I own a 7D and a complete kit of L lenses (which to me are reason enough to stay with Canon and not consider Nikon). Camera bodies come and go.
I have a 7D and a am looking to also buy a FF to take full advantage of my current lenses. The 5D MkIII is over my budget, leaving the 5D mKII as my only choice. The rumored features of the new entry level FF hit the spot for my needs. Better autofocus, a sensor with better low light performance, popr up flash with wireless, etc... where do I sign up?.