An entry-level, lower megapixel (whatever that means) camera sounds interesting, but how would you market such a machine? With many, if not most, people looking to step up from a point-and-shoot to an SLR, all they care about is megapixels. To them, image quality and megapixel count is one in the same. You have to be somewhat committed to techno geekery to even know or care about stuff like ISO and dynamic range. I can't see how you'd convince people like that to spend substantially more money than a Rebel on this rumored full-frame, "lower mp" body when they don't even know the difference between crop sensors and FF sensors.Most people upgrading from P &S do have some idea about, ISO, MP sensor size etc. Also most of people can tell the picture from a P &S from a APS_C, let alone FF.We should not assume that they are that naive. Also Canon can always educate people in their advertisement and literatures.