The video's title--A Tradition of Innovation
What an innovation THE 700D
Yes! Very innovative, Canon! From its very innovative start 71 years ago as unlicensed copycat maker of german camera designs ... all the way to 2013 with their greatest innovative triumph ever ... the Canon Digital Kiss ... all in white!
Canon does not need a long, boring video showing off their "tradition of innovation". One picture tells the story:
(c) Tom Fishburne (c) http://tomfishburne.com/2012/10/cannibalize.html
While the 700D deserves everything it gets, don't forget everything Canon has done with glass in the last few years. Had I been shopping for a high end camera in 2009 I very well may have gone for the NIkon D700, Nikon glass was very competitive at the time. But that's not when I entered the market, from what I can see Canon has very little competition right now, their recent lenses mop the floor with the competition (at least on the long end, we'll see what happens with the short end next year).
We, the declining stills orientated market, are fortunate that the ideas they are moving towards are somewhat complimentary to our own "needs" for still based equipment, so far.
The customer only comes first if the company can sell the stuff they make and give their shareholders a reasonable return. If they can't they will try to find other customers, not different shareholders.
hehehe! Quite funny. Next suggestion will probably be to kneel down and beg to Canon "please, please give me a new stills-oriented camera."
In reality it is way easier for (almost all of) Canon's customers to turn around and find another supplier of excellent image capturing gear than it is for Canon to find "new customers" willing to pay inflated prices for fairly un-innovative products.
If you're looking for a nice walk-around camera, sure, switching to a different company might be easy. If you want anything more specific out of your camera the number of options falls quickly, pretty much right down to 2. Compact system manufacturers simply don't have the lenses, and as I pointed out above, the nearest competitor has some catching up to do. I'm confident Canon's lens line-up can carry them for quite a while when it comes to the high end market. The real problem is cell phones.