« on: November 06, 2012, 06:42:42 PM »
Don't be shy about Sigma.... I have the 50mm 1.4 and the thing takes fabulous pictures. They are sharp, and the bokeh is super creamy! Additionally, it's built like a tank and has a very professional look and feel. I would highly recommend this lens, especially if you have a camera with AFMA(for obvious reasons.)Do remember that Canon is not your only lens option. .... To me it's a no-brainer but then, I don't feel wedded to Canon lenses.
AdamJ, you make a good point. Like I said, the competition - esp for lenses, is loving it.
With their recently announced strategy, Sigma is undergoing a sea-change from a price-driven proposition to a quality-driven proposition. I believe this is at least partly a response to the gap in the market that Canon's pricing is opening up. Sigma can develop premium products now because they know they can pitch them at the premium-but-not-inflated price level that Canon has vacated.
This is a very interesting observation Adam. Canon is creating a price gap vacuum that will encourage a higher quality alternative to fill it at a previously acceptable price point (but probably still slightly less). And if the alternative is good and receives rave reviews, it will succeed. The fickle enthusiasts will flock in droves. Hell, I might even be one of them. If I can have a quality lens for half the price of the Canon L, I can afford to even replace it if I wear it out and still come out ahead. Time will tell!!