I do.. that's why they're scratched up.. Maybe it's gear OCD but I like them to stay "new-like" for as long as I can.. however, once it's been scratched.... it's like a green light to "not care"..
Heh, it's the same when you buy a new car (or different one). You pray not to get any dings or scratches, but once it happens then the worrying is over and you don't care as much.
I've read an article once about a car manufacturor that sold cars pre-scratched, so owners wouldn't worry to begin with. It didn't catch.