This reminds me of what happened when the 60D was announced. 50D owners were hoping for an upgrade and instead Canon put out a more consumerish 60D thus making the logical upgrade to the 50D the vastly more expensive 7D. This seems to be what Canon is doing here where instead of a 5D mark II or FF 7D competitor at a similar price, they have restricted some pro features and added wifi & gps to bring it to more of a rebel upgrade than pro model. Thus 5D mark II owners are forced to upgrade to the vastly more expensive 5D mark III.
Yes, does seem like deja vu