« on: September 12, 2014, 09:16:04 PM »
Keeping it "vague", I think Canon really needs to restrategize their product roadmap to stay competitive with video capable cameras like the GH4 and a7s. With the 1DC and C500 being their 4K shooters at $10k and $20k, how could they possibly do a rumored 5DIV with our sought after 4K video offered at a fraction of the price without crumbling the demand for their high end cinema lineup? Who would be buying a 1DC if the 5DIV competes with it in a smaller form factor at a significantly better price?
The problem is they're sooo heavily invested in their lineup as it stands now. It's going to be a serious challenge for them to shift towards the 4K consumer/prosumer demands. They've spent years and millions developing their lineup as it is now.
With a grain of salt, I think I read someone mention Canon's video-centric customers only making up about 10-20% of their total customer base. So I wouldn't expect them to rush to deliver miracles. Not to mention their current cameras are still selling like hot cakes, so there's no financial burden either. The burden really only exists in meeting customer's high expectations and desires, something large corporations don't always have the luxury of doing.
Canon obviously still reigns in as a major heavy weight, and they definitely deserve it. The EF lens lineup is arguably one of the best in the world. If Panasonic and Sony lens offerings caught up with Canon, they'd be in some serious trouble. But until then, I don't think we'll see landslide shifts in Canon's strategy unfortunately.
I LOVE my Canon system. I've considered going GH4 or a7s for video, but stills work continues to take up half or more of my gigs. Canon's cinema lineup still is very very good, just not the "best" (subjective of course). The DPAF is definitely a step in the right direction.
As far as this CR1 rumor vaguely, I'd be thrilled to see some Mark II's of the C100, C300, and C500 announced or discussed. Those cameras are still beasts that produce beautiful images. Again, I'm doubtful they are being met with the need to replace them, but development and release in maybe late 2015 would be very exciting
It seems like they'll need to step up the cinema line SUBSTANTIALLY in order to make some room for their EOS line to grow into 4K shooters packing as much of a punch as the GH4 and a7s. That was a bit of rant haha. Just my opinion of course... any thoughts or corrections to my understanding of this situation?
Canon's number one in the "professional" market because of their conservative approach that fits into well-established workflows. Weirdly, it allows them to charge more for less... like with the Alexa vs Red thing.
If you want an a7s or GH4, buy one! I like the ergonomics and image quality on the Canon, but Sony is making strides. Based on my time with the GH3 and F5, though, I'll take ease of use over 4k for now... But if you want image quality cheap, go for it! Canon will be sticking with well-worn standards and when they introduce 4k it will be when they've developed a codec that's easily ingestible for broadcast and it won't offer the same price/performance other cameras offered earlier.
It will still be my top pic by far, I'm guessing.