Hmm. While Canon did listen to users and did incorporate user feedback into the 5DIII, their strategy is not brilliant.
In fact, just the opposite.
Raising prices in the face of ever increasing completion is ... well, just dumb.
With mirrorless cameras increasing their share in the lower end of the market, the smart strategy for Canon (and Nikon) would be to move as many users as possible upmarket, where FF has a unique size advantage.
The 5DIII should have been announced at $2600 - a symbolic lowering of the price (compared to the 5DII), designed to make a switch to FF more attractive.
Instead, Canon raised the 5DIII price by 30%, effectively repositioning the 5DIII as a camera strictly for pros.
The problem is, pros have never been the core market of the 5D series.
In case there are doubts about Canon’s "brilliant" pricing strategy, just consider that the 5DII could not be found in stock for more than a year after it went on sale. In contrast, just a week after the 5DIII’s general availability, it is now in stock in many retailers:http://instock.1001noisycameras.com/canon-5d-mark-iii-pre-orders/
It is very safe to say that just a week after general availability, supply is already outstripping demand for this camera.
Good luck to Canon as even more 5DIII’s are on their way to the stores.