« on: July 16, 2012, 03:22:39 PM »
I see Nikon using Sony sensors, and Sony itself is using its new sensors in its new well-received bodies, and I read people discussing how the Canon sensors seem to be falling behind.
I wonder if Canon will reach a kind of "Apple Moment", like when Apple quit spending its R&D money trying to beat Intel on a component (CPU's) and started just using Intel chips like everyone else. They freed up the resources and focus to start beating the competition by doing what they did best, which was making superior products, innovating and making customers happier with them than with the competition. And now Apple went from almost disappearing to being bigger than ExxonMobil?
Canon makes better lenses than Nikon, and could focus on staying ahead on that. They could/should take a page from the perfectionist Steve Jobs, and focus on addressing all the 1000 little niggling customer gripes and wishes about cameras, and making Canons just work better and smoother than Nikon (or Sony). Outclass the competition by thinking of everything, and including it; and by not withholding simple little crap in hardware and firmware that they could instead make standard in all their cameras for very little cost. Little stuff like firmware improvements (auto ISO), or simple features like AFMA, or including more external controls, or simpler cleaner menus.
I think I am right on the little user-experience enhancements as a powerful & underutilized competitive opportunity. I may be foolishly throwing the baby out with the bathwater here on the sensor question; I don't know. I do wonder if the current "sensor gap" will or can continue. If things are no better, or worse, in a year or two maybe that is something they should think about?