Maybe that's the plan. Overprice the new f/4 lens. Then offer it at half price if you buy the new budget full frame 6D. So their initial sales on the body seem very high. And they actually move a lot of those overpriced f/4 lenses too. And people will buy the kits and break them up and sell the lenses individually cheap, so maybe that is how to go about getting one. Kind of a twisted "win-win" scenario?