It will be interesting to see what they come out with. Canon needs to take a lesson from Apple and be willing to cannibalize themselves with a lower-end 4k or 2k video camera. Anything they come out with for below 10,000 is going to eat into their c300 sales but I hope they take the plunge. It would be nice to see them take the lead from Sony in this area- they have a tremendous following from all of their DSLRs, now they just have to capitalize on that with a meaningful video offering.C300 sales? I don't know for sure if it's selling good... but I really doubt it.
As far as Apple goes... I'm not sure if it was that good for the professional market... I mean, the Mac Pro workstation line is going to be discontinued because Apple just sells iPads and iPhones right now, leaving us hopeless in windows land.
The thing is, I'm sure when Sony announced the FS-700 with true 4k and over 300 FPS slow-motion at only $9,000, many of the C-300 backorders were cancelled. In effect, Sony cannibalized themselves in a huge way. The FS-700 is a gigantic step in affordable, high quality, large sensor video.
Canon needs to do the same. The 4K EOS needs to be really, really strong to compete against Sony. The C-300 was very conservative / underspec'd and it's going to get it's A$$ handed to it by Sony. I'm very happy about Canon getting wrecked by Sony, because this is a wake up call to them to start making good products instead of just trying to milk all the video people like they have been.
Competition is good, and Sony's cannibalization of themselves is hopefully a sign of good things to come.
As for Apple, they have gone too consumer and it's hurting their Pro Market. I certainly hope they don't discontinue the towers, otherwise, what am I going to use? I need all the power I can get from a computer and can't do my stuff on a laptop or an iMac.
Definitely. Sony realized they needed to cannibalize their own higher-end cameras to be competitive. The lesson from Apple is that when the iPhone came out, they went with it even though they knew it would eat into their iPod sales- that's progress, innovation, and progress for the consumer.
You're right- competition is good and I hope Canon can wake up to the challenge in the video area. Their 4K offering needs to be very strong indeed and they can't worry about how it will effect their C300 product.
Guess we'll see next week!