Don't you understand how many cameras you could sell?
I'm sure they understand that quite well. I'm not sure why so many people seem to think they know more than Canon...
Neuro: respect your Canon input a great deal.
As a loyal Canon customer, I know that they must have great data on the video market.
My frustration lies with them holding back on video features that competitors are releasing in similarly priced camera bodies.
There are two parts to my frustration-
1) I want a Canon camera with 4K, not a Sony or Panasonic, because Canon makes better stuff.
2) They could sell a TON of 7DII cameras on volume if they added those features and make up any loss of $$ on their Cinema EOS line from that.
So, my hunch is that the only reasons they refuse to do it is for the reason we've suspected all along- to protect and save face with their pro video line- not a good enough reason to prevent release of a great product that would fly off shelves in my opinion (such as a 7DII with 4K or RAW).
Pro video people are going to be buying GH4s and A7Ss or perhaps Blackmagics as backup cameras when they could be buying 7DIIs.
In other words, Canon's not capitalizing on their market lead in DSLR video and not following the Apple rule: cannibalize yourself before someone else does it to you.
Are there really that many indie movie makers that are shooting in 4K nowadays or is this just all baloney? Who here has a 4K monitor or software that can edit 4K video? I have yet to actually watch something in 4K. So why is it all of a sudden we need this in a camera that is primarily designed to shoot sports and wildlife pictures?
We all know that ML will squeeze 4K out of it anyway, so chill out with the 4K already.
An explanation: for film / video makers, having 4K is more about future proofing when 4K hits big and increased resolution in 1080p, not about playback for normal videos. It's like taking a small JPEG and using it for quick web distribution but wanting to have the .CR2 file for later use in case you want to blow it up for print.
That said, I'd be happy with a RAW 1080p feature in place of 4K because it would offer increased dynamic range.
But I don't want a Magic Lantern solution- I want a stable, well thought out Canon solution for 4K and / or RAW because it's more reliable and because I own enough Canon glass and bodies that I **care** about the company's future