I am of the opinion that the following post sums up the situation:
[..] my main concern is that the market for people who are not photographers (normal camera consumers) was very large. These are the people who generally bought P&S and rebels. Many are moving to Smart phones others are moving to mirror-less. If Canon losses completely to others in the mirror-less market or becomes a joke in the eyes of consumers. We all lose.
But in the lower end enthusiast cameras everyone is out innovating Canon/Nikon.
Canon is the top-dog in the "professional-class" arena - in terms of cameras, lenses and service. However, for us folks who are either mere enthusiasts or non-professional photographers (meaning photography forms part of our job, but is not primary) the current offerings from Canon are pretty poor when compared to FUJIFILM, Sony, Panasonic and Olympus (also possibly Pentax, maybe). For example, Canon doesn't support the EF-S system with real decent lenses; same reason why the EOS-M failed and will continue to fail. Canon's whole philosophy is based around their "professional" system, with everything else being incidental. This may have been a sound business approach in ca.2007, but not today.Face it, Canon, the "Rebel" line is dead, so bury it ... along with the 70D and the (still-born) 7DII.
As for the latter (the 7dII), it is a weather-sealed camera, but has no decent weather-sealed companion lens!? And why bring out the EF-S 24mm more than a year after the 100D, when it should have been an optional kit lens right from the start!?
We complain, we shout, we troll - but does Canon listen? Nope.
But as quoted above, without us average lot (and the soccer-moms) buying low- and mid-end Canon gear, who's gonna finance the top-end "pro" gear? (Question: how's the support from the video crowd for DSLR's these days? Was it really such a viable decision on the part of Canon to concentrate on them, instead of stills-only photographers?)
Any company who puts the shareholders above their consumers are ... As to the DR thing:
I've always wondered whether people are factoring in the various "cooking" algorithms when making their determination.