Sale ends tomorrow, midnight. (December 31, 2012)
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What is not important here is what this camera can or cannot do. What is important is the shift in direction and marketing that this camera brings. It is true that a camera that can take continuous footage at a decent resolution will change a lot of the photo industry. Canon sees this, and that is where they are heading. If I were younger and had a desire to move into a cutting edge industry, I would probably mortgage the house and buy two of these things with a heck of a lot of memory cards. I would start marketing myself in a way that differentiated myself from my competition, and as technology catches up, I would employ that too. With an existing client base and experience at this craft, you would be at the forefront ready to handle raw video 5K, or whatever is next. Who knows, the future hardware could shoot 5K at 24FPS and then when you press the stills button you get a temporary bump to 60 FPS with multi-exposure blur to still have smooth video and still be able to use a high shutter speed for great stills. Its possible. Some company will figure this out, and things will change.
Exciting stuff. Too bad I am old, tired, and in a different industry.
The alternate orientations that you can put the hood on when you do not align the spots also generate the same final symetry of the hood on the lens (even when using asymetric hoods like this petal one for the UWA zoom). This is the way I found my lens on the body when I read this post. So apprently I wasn't paying attention to Canon's instructions.
So just put the hood on anywhich way that it will go smoothly onto the threads. I personally never cared if the writing was on top or bottom.
Before the 6D announcement, it looked as though the 70D was going to be a replacemenet for both the 60D and 7D.