is this a photography or harvard business school forum?
Well, apparently in order to answer the fundamental question posed at the beginning this thread, namely whether the next EOS xD cameras will do 4K video, we've had to rope in the various business theories. And the answer seems that if one follows the "Harvard" way, then Canon will play it conservatively and not include 4K until such time as 4K becomes the de facto standard for amateur videography. Or at least that's how I understand it.
The stupid thing is that nobody here really knows what Canon will do. All that anyone here can do is speculate or make educated guesses.
What is emerging though is a very strong pattern of conservatism from various people making comments. It's almost as if they don't want Canon to do anything new or are afraid of new things. People concoct theories based on what Canon has done or is (or isn't) doing to suit themselves.
My view is simple: Canon doesn't know what to do because they don't know where the market is going so they do nothing except stay the course.
There appears to be plenty of people that want Canon to be conservative and wait but the question is, if Canon is conservative and waits, will those looking for Canon to be innovative and ride the wave of new technology be patient with Canon given everything else that is happening in the market around them? And to that question, I would be hesitant to answer with people waiting because as we all know, everyone is looking for a competitive edge. What do I mean by that?
Lets say an up market wedding photographer/videographer decides to include 4k video in their basket of offerings and they can do so because they're not caught up with any specific vendor, they just go with whoever has the best kit available. Maybe the couple already has a 4k TV and want the 4k video "now" or maybe they're just told that when they upgrade to 4k TV at home, they can come back and for a small extra charge, get footage of their wedding in 4k. Someone that is Canon only will be caught out, unable to compete and potentially lose business. They're then faced with a dilemma: wait for Canon and lose out on business or buy into another vendor's solution. How long can a professional wait for Canon to catch up?