« on: April 17, 2012, 11:45:16 PM »
Looking over my post I think it's a little scattered and more positive than I meant it to be.
I have a niche. If they want to succeed in video production they must find a niche. Very few people who don't have established relationships in niche markets will go anywhere. There's just too many people with a camera and a semblance of understanding how to use it, which is 1% of success. With due respect to still photographers (which is a rough and tumble business for sure) videography is an entirely different animal - it just happens that we use cameras too, but otherwise there's not a terrible lot that is in common between the two. Too many still photographers don't understand that, and seek to flesh out their business by joining the video biz.
"What do you mean I don't get it? I've got a (insert camera here) which is the best you can get (in still photo budgets). I've got all these lenses which cost me a fortune. I learned how to frame and focus perfectly. I know color, I know angles, I know exactly how to capture a subject in a great moment. I even upgraded my little POS tripod that I rarely use to one o' them fancy heavy ones that you video guys use."
When it comes to having an effective video CAREER all of those things, including the learning the hard way all of the skills (framing, color, space, DOF) that go into still photography are basically equivalent of wanting to become a writer and having 1) a pencil 2) a piece of paper 3) being able to read and write. You've got the tools, now you need to learn a whole lot more, some people will never effectively master the "whole lot more." You have to learn story, editing (and by that, I mean not just cutting something together, but how to turn 2 hours of people talking about a subject into 30 seconds that are effective) how to move the camera through space, how to move your subjects through space, music (and how it works with images) audio editing, recording, fixing, etc etc etc. It's a complex biz, just learning and keeping track of the basics.
I tell my clients this: if you were starting a car magazine, who would you hire as Editor in Chief? Somebody who really knew how to write well, or somebody who knew cars inside and out and was passionate about them? It's the same with video - you can't just want to start a general video production business, or you're just another slob with a camera. You must have an area, an area that you are expert in or at least passionate about, or all you'll ever be doing is making pretty moving pictures.