Hmm...I don`t understand what you are thinking about here. We are talking about sensor performance. JPEG is derived from the raw file. It does not matter how powerful computer and clever noise reduction software you have access to, you can`t eliminate read noise. Only the sensor can do that. Canon set a threshold with DIGIC 4. "The best we could achieve so far", according to the developer team. If you read the article the team leaders admit that more complex algorithms is needed to combat sensor noise ( read noise ) but that will lead to another problem, more processing power.
Sony has developed and implemented complex algorithms into their latest Exmor sensor. That is why they have lower read noise, which leads to better dynamic range and cleaner shadows.
I`m quite sure Canon can do this too. After all they are a technological giant. The question is if and when.
DIGIC is the digital image processing system on board the camera, not the sensor itself. The DIGIC processor takes the signal from the sensor, then processes it (imagine that), to output a file.
The idea of using RAW data is that you get the original, pixel-level data without additional processing. Therefore, you theoretically are bypassing the DIGIC noise reduction, allowing you to use various PC-based noise mitigation solutions.