This lens was DOA @ 1499$. IQ wouldn't of mattered at that price.+1
Cannot really see the point with this lens, one could get tammy 24-70 + 100 mm non-L macro lens for that amount and these two are f/2.8 lenses after all...
24-105L (Used) + 100L (used)
5Dc + 24-105 + 50mm 1.8
1500$ worth of frito lays.
Which of those options offers a high quality weather-sealed compact mid-range zoom with built-in macro? None. There are substitutes, perhaps better for some applications, but no one-lens equivalents.
Image quality wouldn't matter at $1499? Then the 24-70/2.8II was DOA at its introductory price of $2299. But it wasn't.
Its funny you say "Built in Macro" because my old powershot has a "Built in macro" feature. Just because it can focus really close doesn't mean its a macro lens just as my powershot lens isn't really a macro.
And yes, the IQ didn't matter @ 1499$, Because this lenses IQ is laughable for said price. Its marginally better than the 24-105L for twice the price.
While the 24-70II is the very best 24-70 ever made by any manufacturer, thus worth the 2300$ price tag.
Jack of all trades, Master of some, and chosen by none. IE: DOA.