Global marketplaces call for global manufacturing and distribution. Would alleviate some of these yen problems the Japanese have been suffering through for god knows how many years.
They will figure out when actual demand for this lens is much lower than the pent up demand would otherwise predict that they don't know how to price a lens for a pro market.
Is it just me (and I am mad, so I'll be the first to admit I'm being emotional, but this emotion has been building for years, believe me) or is this company completely out of step? Can't deliver lenses announced over a year and a half ago. Can't get regular releases on their cameras. Can't price lens upgrades at less than an ~80% premium over their replacement's price. No answer to the Nikon 800D. Odd lens upgrades. Blaming woes on the Yen. Who wouldn't be fed up?For those who are wondering about this new pricing, it is due to the very weak USD and Euro against the strong Japanese Yen in recent years.
The price of this new 24-70L II is actually almost the same as the current 24-70L in Yen on the website of Canon Japan (current 24-70L is 220,000 yen and new 24-70L II is 230,000 yen). The prices of many Canon products are based on Yen. Back in 2002 when Canon released the current 24-70L, 1 USD was 125 yen but today 1 USD is worth only 75 yen.
I'm pro trade and for open markets. BUT - there are certain things that I don't want quite yet from China. I want my cameras from Japan or Germany. I want my guitars made in America. And in comparison to what my friends in Europa are paying for their cameras we're still looking good here.
What I find more disappointing is the obvious fact that they are asking for a premium on what is obviously a lens that has even more plastic in it. I miss the feel and precision of my FD lenses...