« on: June 04, 2013, 09:21:26 AM »
I actually work at SmugMug, so I can be a good resource to help answer this. When I shoot weddings or events, I simply create a gallery on my SmugMug site, and export all the edited photos to the gallery with the Lightroom plugin. I apply a pricelist depending on whether it is wedding or a normal event...wedding prints are at a higher markup then my normal event prints. I make the photos with a small maximum display size, and enable right click protection so the viewer doesn't have the ability to save the photo. Then, if they want a print, or a digital download, they then nativate to the "Buy" button, and I am in business.
For weddings, I use the "Event" feature, which allows me to create a custom event page for the bride and groom, with a slideshow featuring the best photos, as well as galleries that are split between "Ceremony", "Formal Portraits", etc. Even though prints are available for sale, my contract gives the bride and groom all of the digital negatives, so I simply generate a link to download all of the photos, which I then forward onto the bride and groom. This is great, and allows me to not be roped into burning individual DVDs.
I hope this helps understand a little about how I go about shooting and selling my event and wedding photos, but please feel free to shoot me any other questions that you may have.
Just curious, do you exclusively use online postings to sell your images?
I've been watching a lot of Creative Live webinars, with wedding shooters...and portrait people, that went through business plans, and these people have built up million dollar a year businesses, and they say that the way they make more money, is to sell wall hanging images and image books, and the way they do that, is having the customer come IN to your studio (many started in their homes doing this), and showing images there for them to pick out, and sample wall hangings, books...etc. They actually do a lot of 'package' selling, and often the images on a disk, are only available as part of the upper level packages. Many of them say they do not give the RAW footage away either, some only give high resolution jpg that have been processed, etc.<P>
Anyway, has been interesting watching the CL workshops, and much of it makes a LOT of sense, running this type of thing as a true business. I was amazed to hear that many of the well to do ones...often outsource the actual photoshop processing of most images to a service, and only work on 3-5 really prime images for selling (the wall art stuff).
Anyway, just curious about your thoughts on this...do you actually give the RAW images, or only ones you've post processed first...etc
How do you feel your pricing is for your area? What level are your customers would you guess...in how much $$ do your couples average spending total on a wedding event?
Thanks in advance, I'm trying to research about how I'd break into photography professionally.