« on: March 01, 2012, 08:06:08 PM »
I'll expand the answer a little bit to head off any other questions. Any one else with preorder experience please confirm or refute what I'm saying, as I've never personally preordered something with a demand (or pricetag) as big as this.
Any honest place waits to charge your card until they have one in hand to ship, and will charge you the current price if it is the same or less than the price you pre-ordered at, and if the price is higher they should give you the option to opt-out before charging.
I'm going to disagree with you on this one.
In my experience, most Canon dealers stand by the "money talks" motto when customers want to get in line for new product launches. They will not be willing to give up a pre-order position to some one who can't back up their order with cold hard cash. You don't always need 100% up-front, but pre-orders on announcement days usually require a $1000 deposit (or more) to show intent. Otherwise, everyone and their brother would call up screaming "put me on the list" - and then when the shop calls 6 weeks later to tell them their 5D Mark III just arrived, they might change their mind and the shop would be out the wholesale money on their product orders. Not smart business.
And don't worry - stores will know first thing tomorrow what Canon's MAP and MSRP pricing is for the 5D3. This is one of the biggest product launches in Canon's history, so the prices will be set from the start. And the MAP guarantees that all stores will be selling for the same price.
So - needless to say - anyone who wants a Canon 5D Mark III will need to shell out some serious coin to get on a pre-order list. It's just the nature of the beast. The shops are not going to put themselves at risk on the whims of thousands of photographers dreaming of the next best camera, only to have them back out weeks later when they can't come up with the cash.