Jeff often gets a lot of critism for is envious relationship with Canon as one of their Ambassadors of Light. But he was heavily influential in the 5DIII's specification, in fact I'd go as far to say that camera was pretty much his personal wish list...which is great for every one. I didn't mean for my comment to come off as disparaging in any way to Jeff. I was just trying to say that as a paid Canon photographer, he might make some comments that are somewhat influenced by Canon. In this case, he might actually be using zooms most of the time, but he also might just be using them more. His point about the 70-200 f/2.8 IS II vs 135 f/2 are valid for example, but looking at his recent work, it still looks like he uses his primes a fair bit. I wasn't trying to say that he lies or has sold out to Canon or something, because that's obviously not the case. He seems like a respectable gentlemen and as you say, I'm sure his input to Canon has benefited us all.
Jeff has a lot of influence over photographers and many are envious of his opinion and often make snide remarks about him being a shill to shift more lenses. But the reality is he buys all his own kit and makes reviews based on his personal observation.
Most photographic artists need to cycle through their kit regularly to keep fresh and apply old principles in a new context. Jeff looks like he's concetrating more on composition and placement than isolation by depth of field at the moment. So f2.8 zoom lenses make a lot more sense in that context than a large bag of big heavy fast primes....lets face it, a 24-70 is a LOT lighter than a 24L/35L/50L/85IIL. With bright sunny weddings, I like to run witha 24-70L on one cam and a 135L on the other...a great combo. But I prefer my photos using a 35L and 85L combo....but that's just me.
The one thing that impresses me most about him is that while he almost never uses flash, he has the ability not only to be in the right place/right time and find a great composition, but also find great light. It's quite a talent and one that has clearly come from his many years of experience and hard work.
As for the prime/zoom argument, it's one I go back & forth on myself. I'm fortunate enough to have a great set of primes and zooms, so I'm able to pick the best tools for the job, often using a combination of the two.
No probs bud, he's a photographic hero of mine, like Guy Edwardes...top of their game and the very best in their genre.
I think in this case, Jeff is using the lightest kit he can get away with on the day and i really don't blame him for that. Most wedding photographers keep any eye on the weather reports and know their venues well, so it's quite easy to make the "prime vs f2.8 zoom" choice days before the gig. I regularly have a big kit bag in the back of my car and select what I need throughout the day, I'm sure Jeff does too. I've been to several of his wrokshops over the years and the last time I looked over his kit bag, he wisely packs a pair of flashes....which look like they have never been used. A consumate professional...a backup for nightmare lighting situations...which most likely will never occur, but if it did, he'd still get the shots!
My perefered load out is a 16-35IIL, 35L and 85IIL. But on sunny days it's way too bright to shoot wide open, so for me a 24-70L and 135L are a great sunny day combo. I have a 70-200 f28 LIS II in my car, but it only occasionally comes out during wedding receptions and weddings ceremonies where I'm banished to the back row of the church. I find it amusing at weddings were people like to label me a prime only photographer or a zoomset...or a flasher...when in reality it's about the photos one produces. The kit is a tool, but the goal is the photograph. When I handle a 35L or swap over to a 85IIL, I have a specific shot in mind. I like to mix up my lens choice on a "needs basis" and at the wide end, I have only the choice of a 16-35IIL or a TS-e 17L and that lens is very rare for me to get out at a wedding...and when I have it was for a specific shot. The same is true for the 8-15mm fisheye, a little use is quite enough of that particular lens!