Cost is the only reason I've not completely gone Apple. I have an iphone and ipad mini. I can completely upgrade my system for $800. I've been building my own systems since 2008 and will never purchase from a big box store again. The only issue I have now is the lack of an SSD for my OS drive. I'd love to have a mac book pro, but for that money, I could get an awesome PC and have enough left over to buy a prime lens. I do love playing with macs and imacs at the local BB store.