Someone help me understand the market target for such a lens. After all, I thought the people buying high end glass for their APS-C rigs are 7D users buying long primes for birding. What APS-C users have been lamenting that their 17-55 F/2.8 IS isn't quick enough? I would argue that as cool as such a new lens might be to use, this can't be a massive gap in the APS-C users' bag, right?
So so so confused. Help me make sense of this, thx.
A lot will depend on the price point and actual IQ of course.
I see it as a travel lens. While there are many good standard zooms on APSC, many times I felt like I needed a fast prime too for portraits and subject isolation. This lens kind of fills that gap - please also note the 28cm MFD.