"The key is that the software on those smartphones, and the social media platforms and instant connection to the web – ARE BETTER and cannot be overcome by camera companies that fail to integrate software within their camera bodies going forward."
What is it about "key" that people can't understand.
Remember this discussion:
This presentation was made at PMA recently by Heino Hilbig of Mayflower Concepts, a management consulting firm.
Here I go again...all major camera manufacturers (Nikon, Sony and Canon) have done a horrendous job incorporating new usability and communication technologies into their higher end cameras.
The entire world can navigate through their phone menus, focus their pictures, switch settings, etc. etc. with the simple swipe of a finger. Yet, Canon produces only one advanced amateur camera (70D) with a touch screen on it.
Try communicating with the internet (uploading images to even professional sites like Adobe Cloud) with a DSLR. Good luck. And, don't even get me started on the lack of basic editing software on cameras that are dedicated to photography as compared to multifunction devices like tablets and smart phones.
And, if you don't think those things are needed by professionals, you obviously don't understand the competitive world many professionals live in.
It's embarrassing that a professional carrying around a $4,000 camera can't scroll through his or her pictures, pick two or three, do some quick edits and upload them for client access on a shared site, when anybody with a smart phone can do it within seconds.
For many professionals, delivering the best looking pictures simply doesn't cut it when the clients have already posted some fuzzy, out-of-focus iPhone shot on their website and Facebook page. Being first does count in business and Canon, Nikon, Sony, etc., are failing us miserably in that regard.
The irony is the technology is neither new nor expensive. It is here, they just refuse to provide it to their customers. Laforet and Mr. Hilbig are correct, and I would add that smartphones have won because camera manufacturers have collectively refused to move into 21st century communications.