« on: December 12, 2012, 11:04:10 AM »
It's hard to believe there's a sensor problem, but it's not hard to believe there's a marketing problem. With a product line with four offerings between $800-1800, why compound the problem. If you assume the Rebel line will be the $800 entry point and that the 6D at $2000 beings a new classification - full frame - it would appear that a single offering in the middle at the $1400 price point would be an adequate answer. ...
Sorry, I don't really agree.
First, there is currently only one offering between $800-$1,800 now – the 7D. All of the other models now have a street price below $800 in the U.S. (body only). I agree that Canon has a crowding and differentiation problem at the bottom end of its line, but some of that is due to the aging-out of certain models, coupled with the need to offer mass retailers a variety of packages at a variety of low-end price points.
Rather than offer a single model at the $1,400 price point, Canon and Nikon's original pricing strategy seems sound (and from what I can glean from available information, it has worked very well). Offering an enthusiast model in the $1,000-$1,200 range and a flagship crop in the $1,600-$2,000 targets two very different audiences. Too many people assume that the the target audience for the 60D and the 7D are identical. Given that both models have sold very well, that does not appear to be the case.