1096
Lenses / Re: EF-S L Lenses
« on: February 12, 2011, 05:56:35 PM »
I'm going to be contrary and say: "absolutely yes."
The minute Canon's market research shows that they can make a profit on "L" type lenses in the EF-S format, they will make them. Canon (like any other company) couldn't care less if the people buying their products are "pros." (What does that term even mean these days?)
Sure, they may give it a designation slightly different from "L" so as not to undermine their full-frame camera sales. But, if they see the market is there, they will gladly fill it. And, frankly, looking at the market trends, I think the market either is there, or soon will be.
Keep in mind that "L" is an arbitrary designation that Canon created to market high-end lenses. It's not consistent across the line. It can and does mean different things for different lenses.
In fact, one could argue that Canon already has at least two "L" lenses that that they are marketing as much to APS-C camera users as to full frame users. The 70-300mm L and the still-to-come 8-16 Fisheye.
So, yes, my prediction is that Canon will develop "L" quality lenses in the EF-S format, if the market keeps growing and if they think they can make a profit doing so.
The minute Canon's market research shows that they can make a profit on "L" type lenses in the EF-S format, they will make them. Canon (like any other company) couldn't care less if the people buying their products are "pros." (What does that term even mean these days?)
Sure, they may give it a designation slightly different from "L" so as not to undermine their full-frame camera sales. But, if they see the market is there, they will gladly fill it. And, frankly, looking at the market trends, I think the market either is there, or soon will be.
Keep in mind that "L" is an arbitrary designation that Canon created to market high-end lenses. It's not consistent across the line. It can and does mean different things for different lenses.
In fact, one could argue that Canon already has at least two "L" lenses that that they are marketing as much to APS-C camera users as to full frame users. The 70-300mm L and the still-to-come 8-16 Fisheye.
Quote
When used with EOS bodies featuring APS-C or APS-H sensors, the EF 8-15mm f/4L Fisheye USM produces a more traditional, full frame fisheye view. (Canon Press Release).
So, yes, my prediction is that Canon will develop "L" quality lenses in the EF-S format, if the market keeps growing and if they think they can make a profit doing so.
