Seriously, I don't know if Westfall just isn't very good at corporate PR or if Canon isn't very good at it, but in either case, the approach seems to be quite behind the times in comparison to how smart companies handle their public relations...
I personally dont know if i'd perfer canon's PR approach or Apples... Apple released an iphone for instance, big press conference, big announcement, big presentation, lots of buzz... and then after the announcement, the dark curtain gets drawn again until the release, albeit, to apples credit, their release is usually 1 week or less from the announcement date, and they do let developers in early to play, experiment, and build apps for the new product. But to the layman, there's no trade shows (focus), no outside interviews (chuck westfall)... I think part of his vagueness about future products and F8 is somewhat justifiable as I dont think he would really be privy to that info, probably very few are... The RAW info he probably knows but much like apple, mum's the word until it is released.
Not trying to turn this into some anti-Chuck Westfall thread. I just felt that in this interview, at least, he seemed a bit unprepared for questions that he should have expected and been prepared for. I would not expect any corporate spokesperson to divulge proprietary information, but I think he came across as either dismissive or poorly informed on issues that he should have known he would be asked about.
As an example, look at jrista's comments (shortened here):
Results with RAW are entirely subjective and depend on the kind of post-processing applied...As such, they can't publish any specific numbers, as results will vary from photographer to photographer.
A similar answer from Westfall would have been much more useful and candid and would have served Canon better.
As far as Apple goes, I would say they are not exactly a great example of good corporate communications either. Apple relies on a loyal fan base and a carefully cultivated mystique. It's been successful for them, but I don't think it's a good example of the way corporate communications should be handled.