Hopefully Canon is very scared - and taking Nikon's recent R&D push seriously. They need to respond immediately...
Respond to what? Sorry, but no, they really don't. To those who say, "Nikon is handing Canon their asses," or "Canon should be scared," understand that at the most fundamental level, camera sales are what matter. The finance and marketing divisons within a major corporation, especially a conservative one like Canon, are the voices that determine the ultimate output from the R&D side of the organization, in part because they control the input (i.e. funding) into that R&D.
As long as Canon continues to sell more cameras and lenses than Nikon, the finance and marketing folks will continue to say that the ship is sailing along fine, it ain't broke and there's nothing to fix...
Neuro, you had me up until that "ship is sailing along fine..." stuff.
Not trying to single you out, because I know you know better and I know you aren't guilty of the sin I'm about to attack. But, I can never figure out why otherwise intelligent people think a multinational, multi-billion dollar, profitable company is stupid.
Canon is successful because they produce excellent products and they do so at a price that customers view as good value for the dollar/yen/euro,yuan etc. I can't understand anyone who buys Canon products and then says they are "crap" etc. What kind of consumer are they if they buy stuff they don't like. Everybody makes a few mistakes, but for the most part, I like the stuff I buy. I wouldn't buy it if I didn't.
I also don't understand people who whine about marketing. It's particularly funny when photographers complain about marketing, since photography is pretty much all about marketing. If you take pictures to express beauty -- that's marketing. If you take pictures to convey an idea -- that's marketing. If you take pictures to entertain -- that's marketing. If you take pictures to share memories -- that's marketing. And, of course, if you ever take a single dime for a picture, that's marketing. It's ALL MARKETING. That's what we do.
On a more practical level, what kind of products do you think Canon would be producing if it weren't for their marketing divisions? I can guarantee you that if it were left to the engineers, not one of us would want what they produce. It's that market research that allows them to develop products that people want to buy.
Finally, I don't understand all the Nikon vs. Canon hate stuff – both the self-haters who buy Canon gear and participate in a Canon forum and then constantly complain about Canon. Nor do I understand those who act like Nikon is the worst thing ever and get all upset when Nikon produces a good quality product at a good price.
Personally, I've loving the D7100. I will never buy one, but I know that Nikon's aggressive strategy toward both features and pricing will put pressure on Canon to give us more for less. Why do people think the street price of the 5DIII has dropped since introduction – competition.
Congratulations Nikon, you've introduced a fine camera.