See my comment on the original PR post. Unfortunately, PRGuy got it wrong, those are the top 10 sales figures for 01-22 October only (and there's always going to be a big rush upon launch).
Still, nice to see that it's doing well (although there's some weird things in there, like the Pentax Q sells well, and the NEX-7 doesn't, and there's no Fuji anything or OM-D in there)
In the immortal words of Emily Litella: "Never Mind." (Although I suppose those are still pretty good numbers and certainly beating Nikon)