800 mm f5.6 DO with built in 1.4x
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It makes me feel angry and betrayed. Just kidding. In reality it makes me wonder if I want to go back to crop. If it turns out to be a mini 1D X with decent IQ at ISO 3200 and below, I might have to give it a try. I liked the 7D a lot, but the performance at ISO 1600+ just didn't do it for me.
Yup, Canon doesn't want to eat their own lunch. Problem is that they're then exposed to others eating their lunch. Canon is never very aggressive here.
LOL. People who speak of f/5.6 zooms or primes 'cannibalizing' supertele sales are rather clueless. The superteles are on a whole different level of IQ, are 1-2 stops faster, and have better AF. Pros who need a supertele generally know it, amateurs often move up from the 100-400L, so that lens is sort of a gateway. Even with a big IQ boost, a new 100-400L won't beat the superteles. Canon also prices their lenses to ensure profitability.
As for 3rd party competition, that's been there all along. For some lenses, the quality has gone up (though Sigma's QC issues apparently continue to plague them)...as have the prices. The Tamron 150-600mm is a decent lens, with similar IQ to the current 100-400L (similar in the overlapping range, similar at the long end to the 100-400 + 1.4x). A 7DII/X with f/8 AF will make the 100-400 w/ TC quite feasible as a much smaller and lighter choice over the Tamron. The Sigma 150-600mm is even bigger and heavier than the Tamron.
Will we see an updated 100-400L? Yes, I think we will. Likely in late 2015 or spring 2016. Canon is good at extracting profit from consumers. So...release a 7DII/X now, the new action-oriented APS-C body will spur sales of the 100-400L. Some of those who have one already will buy the 1.4x because of the f/8 AF. A year later, release an updated 100-400 to get people to upgrade.
It might make philosophical sense to release a new 100-400 along side a new 7-series body, but it probably doesn't make fiscal sense. The economy isn't terribly strong right now. Spreading out the launch of 'big ticket' items targeted at the same market segment seems logical.
An interesting result....
Despite the negativity about various rumoured features, it comes close to an even split between those planning to purchase and those who wont. This might indicate a well selling model.... but of course everything depends on what the real camera is, and unfortunately we will probably have to wait for an official announcement for that.
I find it a bit disturbing that only 7% might buy one after they test it, 31.5% will only buy one if reviewed positively. While reviews are useful for gathering information, I think making a purchasing decision primarily on a review for something like a camera (or lens) is a bad idea. Reviewers rarely capture and communicate all of the positives and negatives of a device effectively, and only you can see if feels right for you.
Now you are just being silly. The 7DII is a myth, whereas the unicorn is the national animal of Scotland.