Perhaps you can answer the question the DRones you're echoing have been unable to address – if Canon has been behind in low ISO DR for 4-5 years, and their market share hasn't eroded, then why does having less low ISO DR matter and why is it that Canon 'must respond'?...
Perhaps you should answer how you can take pictures with Canon stock or sale numbers?
And many a company weather the lazy storm for a while, before sales finally started taking a hit.
Neuro's comments pretty well sums it up. I realize this is a gearhead forum and gearheads have a tendency to obsess over small differences...but really...these are tiny differences that affect only the most narrow niche market out of a niche market of a niche market.
More like it's a fanboys forum for fanboys (although with jrisita no longer acting like one at all, it's maybe starting to make a change).
It's amusing that a 2-3 stop difference means nothing and yet when Canon does better for SNR and it's like 1/3 stop better than it's all wow Canon rules!!!!!
So, let's stop with all the "if Canon doesn't do ...they are doomed" talk. It just makes you look foolish.
Which would NOT be a good thing for Canon users.