« on: June 30, 2014, 12:26:49 AM »
I'm not an apple user but I do work in the computer industry. I've seen things like this before and have a speculation on why they might be doing this. Its no secret that the computer industry is going through a major evolution and traditional hardware makers are having a tough time making adjustments. Though apple has lead the way and been successful, they are not immune. Companies like this are looking for ways to secure and stabilize revenue streams in the consumer market as consumers are fickle and are more apt now to chase the shiny new cool thing from any company rather than be brand loyal. This fickle market can make or break you on wall street on a quarterly basis. This is where the subscription model comes in.
So how does this relate to aperture? Apple is run by some pretty sharp people, so there has to be a win for them to do this. My speculation is that their own creation, the app store, is killing their software business. The app store has allowed anyone to build quality, and crappy, software to sell to the mass market. Most users don't need the power of Photoshop or aperture and would be just fine with snapseed or any of the other hundreds of apps or lower cost/free software available now. Given the popularity of the mobile market, apps are selling far better that traditional software, which is why you are seeing subscription models there too. So apples target market for aperture is shrinking which makes the software more expensive to them to maintain due to the employee, r&d, and marketing costs associated with maintaining it.
So where is the win for them? It was easy to see from the OP. Apple's new photo software is more integrated with their icloud offering. Cloud computing is one of every major hardware (and some software) company's solutions to smoothing out their quarterly balance sheets. They do this by offering a service to you that is enticing and convenient for you to use, but would require you to get at least to the next level of subscription to really benefit you. They also put in enough non-standard perks to keep you from wanting to leave for a competitors offering knowing that once you start using their service as part of your daily workflow, and not as a convenience, as you will find it difficult to leave them. Apple will use their new software to push users to buy more cloud space and they will continue to offer software perks to get you to do so.
I'm sure that there is also some sort of partnership between apple and adobe on this announcement. Given all of effort from adobe to get people on their cloud bandwagon, I suspect it isn't going as well as they had hoped. Anyone notice that adobe came out with Lightroom for the iPad only? Now, not too long after their announcement, apple is dumping aperture? I don't think this is coincidence. I'll also speculate that apple is getting a kickback from adobe by removing themselves as a competitor, then recommending adobe products as a replacement. Referral money is the best money to make. Also, should there be an actual agreement, then I could see adobe delaying releasing an android version of LR to help increase sales of ipads.
Last, the money saved by cutting departments or services that are not in growth segments will make their stock price go up. Wall street loves to see restructuring like that.
Of course, this is my speculation on why apple is cutting their pro software package.