Check market value and make sure you're not expected too much for what you're selling. Also, indicate in your ad that you will not be responding to lowball offers.
I tried to kill two birds with one stone here:
Listed at what basically people were asking for used (high IMO)
Only going to respond to people with reasonable ballpark offers (e.g. where a 'meet in the middle' price is something I'm comfortable with)
I think it may be the region I selected; there's another nearby that's probably more popular, but I wanted to give a realistic expectation as to location.