I agree that Apple is a terrifically run company. But let's not pretend that their practice transcends the rules and norms of business. I really hate Apple worship.
Apple was the ONLY company to release a price-beating/spec beating competitor to the iPad at the time that it was #1. That didn't take courage, it took true understanding of it's market.
Securing deals for supplies, and in some extreme cases putting down cash in advance for components was another business savvy move.
Hate whatever you want, but the people worshiping Apple these days are less fanboys and more investors.
All that said, different markets, different strategies for Canon/Apple. Some people on this forum would prefer that Canon chase Sony & Nikon . . . that's not going to get/keep them ahead . . .