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EOS Bodies / Re: Canon EOS 7D Mark II Information [CR1]
« on: March 07, 2013, 02:48:41 PM »
I think Canon will put forward an affordable camera in 7D2...~$2500 at introduction perhaps even a tad lower...a price that tracks down with time to ~$2000 or even ~1900 (gasp! WHAT!? NO?....yes!) 
This is based on the assumption we are talking about 7D2 and its intended mass market and not the 4D or 3D etc.
Given that the original 7D cycle has stretched a few years now, and the pent up interest to buy is there for original users, I think they have the potential to sell a lot of units...*IF* it is priced right.
IF they miss the price mark...and offer some super-duper camera which is out of reach of many current 7D users, they have a problem... accolades and admiration by few who buy and can afford it and envy and apathy by many who can't... never paid no bills at Canon
In such a case they will have to make embarrassing "Adorama ebay sale" kind of backdoor price reduction (5D3 anyone?) moves to bring the price in line with market forces to move enough units. Bring it down a bit, and they sell more units to easily off-set even the price reduction.
One should expect the 7D "preorder" price to be high (duh! It is targeted toward a certain kind of sap...er...I meant user). Look at the price trajectory of 6D in just the past few months... and it has not settled into its "real" target price yet...give it few more months.
So the intended target price for 7D may well end up being $2000 just few months after release in which case they cannot really pack it with high-end 1DX features in earnest.
Again, we are talking about 7D successor here, not a would-be 4D candidate. Canon is a conservative company. No risky market experimentation or bold moves usually...
So 7D2 will be a sensible camera at a sensible price.

This is based on the assumption we are talking about 7D2 and its intended mass market and not the 4D or 3D etc.
Given that the original 7D cycle has stretched a few years now, and the pent up interest to buy is there for original users, I think they have the potential to sell a lot of units...*IF* it is priced right.
IF they miss the price mark...and offer some super-duper camera which is out of reach of many current 7D users, they have a problem... accolades and admiration by few who buy and can afford it and envy and apathy by many who can't... never paid no bills at Canon

In such a case they will have to make embarrassing "Adorama ebay sale" kind of backdoor price reduction (5D3 anyone?) moves to bring the price in line with market forces to move enough units. Bring it down a bit, and they sell more units to easily off-set even the price reduction.
One should expect the 7D "preorder" price to be high (duh! It is targeted toward a certain kind of sap...er...I meant user). Look at the price trajectory of 6D in just the past few months... and it has not settled into its "real" target price yet...give it few more months.
So the intended target price for 7D may well end up being $2000 just few months after release in which case they cannot really pack it with high-end 1DX features in earnest.
Again, we are talking about 7D successor here, not a would-be 4D candidate. Canon is a conservative company. No risky market experimentation or bold moves usually...
So 7D2 will be a sensible camera at a sensible price.




