Pretty cool. In other news, Apple (according to rumor sites) just sold its 500 millionth iPhone.
Ain't perspective fun.
Apple may have sold/produced 500,000,000 phones but most in the UK are not sold to end users in the true sense of the word, they are given away with contracts for connection to a service provider. I don't know how it is done elsewhere. Even outright purchase of an iPhone is only in the same sort of price range as an entry level DSLR+lens kit, just to put things in to perspective!
They are not "given away in contracts", the cost of the iPhone is very much built into the contract ... in fact you actually pay a lot more that way over a period of 2 years, than buying it outright. Remember that in addition to 500 million iPhones that cost as much "as an entry level DSLR+lens kit", they've also got billions of paid downloads ... whereas majority of the "entry level DSLR+lens kit" buyers will most likely do not buy another DSLR or lens for many years (if not never) ... but an iPhone buyer uses it every single day + it generates an eco system which benefits not just Apple but also the service providers, music industry, websites advertisers, accessory manufacturers etc etc to name just a few ... and I'm pretty sure majority of iPhone users upgrade to newer models at least once in 2 years, if not less.
Just to put things in "perspective", 500 million iPhones = 500 million digital cameras (as all of them have/had a camera) which are used far more
than any digital camera Canon ever made
Regardless of its "poor" image quality an iPhone camera is far more useful and handy than any digital camera Canon has ever made.
I bought my Canon EF 70-200 f/2.8 L IS for $1849 (when it was on sale at B&H and it is my most "expensive" lens to date), but from the time I bought that lens I have spent over $3300 on 5 iPhones (2 for me & 3 for the wife) and I'm pretty sure I'd out spend my most "expensive" lens by at at least twice as much by the time I buy another lens of that price range ... and I think majority of iPhone users/buyers spend more money than majority of digital camera users/buyers.http://www.forbes.com/sites/markrogowsky/2014/03/25/without-much-fanfare-apple-has-sold-its-500-millionth-iphone/