Yes someone probably would show that how things are setup it will show that they make profit...but that's a given. They are milking the products which in turn give us either the same or a very very small step towards new technology. But what I'm proposing is another way of thinking, and in a sense it's how Apple is but I don't want to associate it with Apple because of the negative psychology that it can impose with certain consumers.
Agree again, but Apple wasn't the market leader when their great innovation model kicked in. They said they would chase blue water innovations through 'user needs' rather than 'market expectations'. That distinction is important.
Canon will never do that in an most areas b/c that's not what people expect of a leading camera company. There are expectations of use across a number of segments, so the needs of segment A drive the needs of segment B. Canon's rather vanilla (but capable) entry into mirrorless shows this -- they went for a straightforward smaller camera based on technology they know tons about (APS-C), with menus, interface etc. borrowed from other Canon offerings. None of us should have been surprised by that.
But now look at the Apple-like blue water innovation entry Canon dropped earlier this month, the Powershot N:
It's not going to rock the world of an SLR shooter, but I challenge anyone to tell me:
- What photography market segment does it go in?
- Who is the target demographic?
- What do you compare this to?
And there you have Canon, in one smaller camera, being a little brave. It's not going to change our world, but where there are no expectations, interesting products can arise. Sadly, this is Canon's very limited sliver of opportunity on the 'where the hell did that come from?' innovation front.
True, but that is why they need to do something different. You're also right on this being their opportunity, and honestly I think their in the BIGGEST point in their timeline to decide whether they will lead by a large margin or be muddied down with the rest. Canon is huge, and they sell (from what I can remember reading) the most but we're no longer in an age where we can say well "Buying Nikon/Canon will be better" even Sony (I should say definitely) is starting to creep up into that conversation, and given the way things are, they MIGHT pass it. I might not saying Canon is dieing or whatever, that isn't what I'm getting at. I just wish that a leading company will start loving what they make, and actually lead by revolution and not by how big their margins are. Yes they are a company...but not all companies operate on only making the biggest profit. (not pointing to you, just expressing my thoughts)
I don't think you give them enough credit.
Personally I feel Canon is pretty much better sensors away from being easily ahead.
- Their lenses (IQ)
- Their variety and range
- Their ergonomics (and LCD's on the DSLR's)
- The latest autofocus technology
- Their service and support
- Their reliability
Lets look at some absolute benchmarks they have laid out this last year or so:
- 24-70mmL ii
- the 500mm and 600mm version ii's
- the autofocus in the 1D X and 5D 3
I know people often sook about Canon's lack of a killer ultra wide zoom, but I rate the 14L and 17 TS-E as fantastic lenses.
Yes, their sensor tech could be improved but most other things are pretty rosy!