Any idea what this may be about?
This was on a two-page spread ad in the New York Times today in the front section.
The website has 45 hours left on a countdown timer...
This reminds me of a poor imitation of Apple's 1997 "Think different" campaign, when Steve Jobs returned.
“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”