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I was lucky enough to purchase a Canon 200-400 a few weeks ago from Adorama. I have completely fallen in love with this lens. With the purchase was a 2% reward which effectively turns into a credit to use later. Somewhere between a few days and a week after I purchased the lens, Adorama started offering a 4% reward – the price of the lens did not change.
My experience is companies will normally match a sale / promotional price for 30 days. When I talked to support, they politely said bad luck but offered I could ship the lens back, get a refund and repurchase the lens with a 4% discount. That seems dishonest to me because I really like the lens and to get an extra $200 discount, they end up with a used lens and the freight carriers make bank.
My Adorama experiences have all been outstanding – including this one. One side of me says just let it go – you got exactly what you wanted for the agreed price and am extremely happy with the lens. My other side (probably my selfish & greedy side) wants to push them just a little (as I stated above, I would not send the lens back just to get the discount) because I think most companies will match pricing for a period of time.
Update: The person that took my order (Manny Nunez) sent me an email stating that the 2% has been increased to 4%. It was probably a mistake to start with customer service - I should have went directly to the rep. Regardless, I am happy they honored the 4% and it all happened really quickly.
Speaking of the 70-200, this time with a 2X III: