« on: December 30, 2012, 06:41:56 PM »
Lucky you don't live in Australia. The 70-200 IS II is around the $2900 AUD mark here. But surprisingly I managed to get my 24-70 II for $2100 AUD (cheapest I've managed and in a physical shop). So judging from that, I'd honestly say the 14-24 could cost around $2500/2600-$3000 USD upon release, and we may see the prie fall on the 14 f/2.8 IIit will certainly not be 3k. I would suspect 1799.A few hundred more than the 16-35 yet still priced under the 14 and 17 TS.
Why would a 14mm f2.8 zoom be priced less than a 14mm f2.8 prime? The 24-70 MkII was $2,299 on release, the 70-200 f2.8 L IS MkII was $2,499, if and when the 14-24 f2.8 comes out its release price will be well over $2,000, I would think $2,499-2,799 as a start and to cash in on early adopters, with an easing four to six months after that to a slightly higher volume orientated market level.
I would put money on not getting a new 14-24 under $2,000 ever, but with the Yen devaluation against the US Dollar I think there might be a reason where I might be wrong, and I would love to be proved wrong.