Didn't get in the door fast enough on that great deal? Too bad, maybe next time. Forget to mail in your rebate? Tough.
They were pushing cell phones, cases, bags, frames, anything but cameras and lenses. If they don't want to give the big retailers larger bulk discounts, then don't. But quit playing games with the pricing to the consumer.
If you see a deal... and you don't buy... then that is kinda your fault. I worked in a retail setting and the buyers would negotiate prices with the manufacturers for sales... and during that time frame, the cost to the retailer would be lowered (or at least that is the crap management fed us). So if the price was $1000 last week during the July 4th sale... and it is $1500 this week without a sale... the cost went from $900 to $1300... so the absolute best the retailer could do without taking a bath is sell it for $1300...
As for Cell phones... the retailer I worked for got $200 in profit for one new line. So if you consider that the profit margin for some items is 10%... then that means that the retailer has to sell a $2000 item to a customer to equal the profit, which is a tougher pill to swallow than paying $70 per month for 24 months... and is about $1700.