« on: March 20, 2014, 07:34:59 PM »
Companies can engage in loss leaders. What better way to introduce sigma to a new demographic and re introduce themselves to a demographic that has since moved on from sigma die to their past issues.
Plus, I think bringing out a great lens for marginal or no profits will keep Sigma pegged as the bargain option. Bringing it out for its true market value will set them up as long-time competitors to Nikon and Canon. Remember, they cannot thrive on marginal profits forever. They also need to answer their shareholders.
Sigma is a privately owned company -- no shareholders to satisfy, only the family.Many privately held companies still have shares, the shares just aren't publicly traded. So there are still shareholders.
Where are you going with this? Are you implying Sigma is going to under-price the 50/1.4 Art because they are filled with the milk of human kindness and don't care for profit?
Let's see how it is priced, and then let's see how it performs. Meanwhile, you can fill pages and pages with speculation, but that won't affect the eventual sales. It will be a good pastime for your coffee breaks, though