Typical Canon response:
Person 1: We are not making enough money.
Person 2: Well then raise the price.
Fixed that for you.
The Economic LAW of supply and demand says when the price goes up the quantity demanded goes down...
True, but both economics and mathematics also allow that maximization of the revenue curve might actually call for an increase of prices, even if units sold decrease.
We naturally want to increase units sold, but if carefully raising prices brings higher revenue with fewer units sold than with the current price and higher units sold, revenue wins.
Of course, this doesn't factor in lost lenses sold for the lost units sold...