« on: January 14, 2012, 01:00:13 PM »
Come on... Someone forgot his preproduction iphone in a bar... Sigma lost a lens... If there shows up a Detailed review in the next time its just viral advertisment
Milking it for all they can would certainly get enough free publicity to make the loss of the lens easier to bear. Wouldn't surprise me if someone lost a lens at the next trade show either.
What I can't understand is that they're not exactly vocal about what's happened - tweets (they do tweet), an entry in the news/featured items on their webpage, a facebook page devoted to recovering the lens & including CCTV stills of the chap making off with it etc would keep all the magazines and websites in a frenzied Sigma-coverage....