i wonder what's canon's strategy here?
aiming at old customers who want just to upgrade and forgetting new customers as well?
Well, I have the same feeling, that Canon is focused on old and loyal customers who are already well equipped with their gear. I do not think that there are many newcomers who choose Canon over Nikon. There are some arguments like 1.2 optics or 135L, but I think that we will probably see similar stuff developed by competition or maybe it is not so important. Nikon has already a really good lens, but theirs sensors are outstanding. It seems the canon policy is very careful during crisis, on the other side, the global crisis is a time, when the market share could change, so to summarize-I do not understand why Canon set relatively high prices, imo overpricing products, which are assembled from old school parts in areas when others make such progress and we only see progress in areas already well developed by the competition like AF. Their almost sell the same products twice or more. You can call it in a marketing way-"conservative approach", but as a customer I would call it-greed. Maybe their main and only goal is to maximize margin, profit, cash etc following a short term policy or maybe their research assets are not sufficient enough to develop in other important important areas. Maybe they follow Apple policy, as there is no real WOW considering iphone 5. No revolution, small evolution an, relatively, very high price increase which is hard to be justified.