« Last post by unfocused on June 30, 2016, 11:46:57 PM »
...isn't the Medium Format market just shrinking because it's not competitive? As soon as they get competitive it'll be popular. That's exactly what this product sounds like.
The market is shrinking (or rather has already shrunk) because the advantages of medium format are outweighed by the disadvantages.
When photographers shot film and magazines required large transparencies to get good reproduction 35mm was insufficient. Today, even APS-C is better than what used to be available in medium format. Modern full frame sensors are more than adequate for publication and even billboard sized printing. And, of course, hardly any images even make it to print today, most live on the internet. The need for medium or large format has shrunk to just a tiny few specialty applications.
The disadvantages of medium format (large expensive lenses, lack of portability, etc. etc.) outweigh the advantages for all but the most niche of niche uses. So, there is only a tiny commercial market for medium format. Which means that any new player in the market must depend on enthusiasts, of which there are very few with the resources or desire to invest in medium format.
I suppose in a strict sense, you are correct that the market is shrinking because medium format is not competitive. But it's not the price that is the major factor in medium format not being competitive.