« Last post by privatebydesign on July 26, 2016, 10:13:43 PM »
From an initial MSRP of $11,999 on Jan 1, 2015, down to a fire sale value of $4,999 17 months later.
But is that "cost price" for B&H?
Or is there still some fat in that?
Gives you an idea of the margins that exist for Canon on its cameras.
It doesn't give you a clue on the margins either for Canon or the retailer. Certainly end of life stock clearance is allowed for in the accounting, but this latest price is no indicator of how much money Canon have made or lost on the 1DC, either in total or at these prices.
P.S. It was announced in 2012 and released in March 2013 for $14,999.
I was looking for that price but my 30 second googling didn't find it.
So current price is 1/3 of MSRP when introduced.
Can you imagine how people would feel if the 5DIII went on a fire sale at B&H for $1200?
Who cares? I'd expect well over 90% of 1DC's were bought for professional use within a company or business financing structure. As such they were all tax write downs and will be amortised to zero at this point.
If it has earned them the income the current retail price is totally irrelevant.