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Author Topic: Canon Marketing Strategy: Likeliness of a 12/14-24 f2.8 Lens by 2013/14?  (Read 1837 times)

pedro

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Hi everyone,
While enjoying the nightsky skills of my 5D3 and working my way up in the learning curve, I just thought about a WA lens for my purposes. I know, there is a 16-35, 17-40 a Samyang 14/2.8 MF. And another 12-24 from Sigma (?).

But, how are the possibilities of some 12-24 by Canon to show up these next two years? Currently I am taking pictures using a cheapo Canon 28/2.8 and that works pretty well. But there's times I'd like to go as wide as 12 mm:

http://www.flickr.com/photos/guatitamasluz/8086807391/#in/photostream
http://www.flickr.com/photos/guatitamasluz/8086837201/#in/photostream

Cheers, Pedro.
« Last Edit: October 14, 2012, 01:35:12 PM by pedro »
30D, EF-S 10-22/ 5DIII, 16-35 F/2.8 L USM II, 28 F/2.8, 50 F/1.4, 85 F/1.8, 70-200 F/2.8 classic,
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Mt Spokane Photography

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Re: Canon Marketing Strategy: Likeliness of a 12/14-24 f2.8 Lens by 2013/14?
« Reply #1 on: October 14, 2012, 03:19:12 PM »
I doubt if its marketing strategy.  Computers sort thru billions of optical formulas running around the clock finding those that are candidates for products.  Those are then checked by a person, and mostly found impractical or lacking in some way.  There are, of course lots of formulas dor a $50,000 lens, but finding one to produce for under $3,000 is difficult. 
The marketing part comes in setting priorities.  There are five or less lens development teams, producing a new product about every other year.  We don't know what priority they might assign to a new wide lens as opposed to say a new 100-400mmL.  Then, there are the video lenses and the EF-s lenses that all use the slim resources.
I'd like to see both.

Dylan777

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Re: Canon Marketing Strategy: Likeliness of a 12/14-24 f2.8 Lens by 2013/14?
« Reply #2 on: October 24, 2012, 09:26:48 AM »
If the new 14-24 f2.8 is good as Nikon or better, I'll drop my 16-35 II in hearbeat 8)
Body: 1DX -- 5D III
Zoom: 24-70L II -- 70-200L f2.8 IS II
Prime: 40mm -- 85L II -- 135L -- 400L f2.8 IS II

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Re: Canon Marketing Strategy: Likeliness of a 12/14-24 f2.8 Lens by 2013/14?
« Reply #2 on: October 24, 2012, 09:26:48 AM »