Gear Talk > Canon General

Canon Can't Even Make a Billion Dollars Anymore

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Canon Rumors:
Profits & Revenue Down

Canon’s Q3, 2012 results have been announced and the news is horrible. Canon only had revenue of $10.3 billion and an operating profit of $908 million.
What’s at fault? Well, according to Canon: “negative impact of economic deterioration” in China and Europe. As always, the yen was blamed as well.
The fact that DSLR sales fell may have played a role, as well as the printer business and business-to-business numbers falling.
Are things going to get better in Q4? Not likely, so they may not make a billion dollars a quarter until 2013 when the EF 200-400 f/4L IS 1.4x is on the market at $10,000 a pop.
Source: [EG]

not even 1/10 of revenue?

Lee Jay:
Please read the !@#$% report!

"Demand for interchangeable-lens digital cameras continued to realize robust growth in all regions while the market for compact digital cameras shrunk due to the stagnation of the global economy."

"Within the Imaging System Business Unit, despite efforts to achieve sales growth with the competitively priced EOS Digital Rebel series along with the EOS 5D Mark III and EOS 60D advanced-amateur models, sales volumes of interchangeable-lens digital cameras decreased from the year-ago period due to a delayed new-product launch."

The revenue will go up if Canon changes the price tag on these products:

1. 5D III to $2999
2. 24-70 II to $1900

Massive discount on cameras (like 5d3) and lens (24-70 L II will boost sale past 1 billion   ::).....or not


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