QuoteMy feeling is that no new lens announcements will be made until they've sorted this mess out.
Generally, I'm not one to second-guess Canon (or Nikon). I can't argue with their success. But, I do admit this whole lens thing has me wondering.
I didn't pay much attention when these lenses were first announced because lenses that cost thousands of dollars aren't likely to show up in my camera bag anytime soon. I never really understood why they felt the need to upgrade these Big Whites and assumed it had more to do with market positioning than anything else.
But, as the months go by without the product actually being delivered, it sure does seem that it's got to be a little embarrassing. And, I agree that it's a little hard to announce and deliver other lenses while these announcements gather dust.
1. As megapixels increase, the dSLRs start to out-resolve the lenses.
2. New technology, including the newer IS modes.
3. Competition. If you sit still, you fall behind.
4. Part of the delay has been caused by the natural disasters in Japan, which is where the bodies and lenses are produced.