Canon EF 24-70 f/4L IS Coming [CR3]

[RLPhoto]

This lens will be DOA.

No, it will be cheaper on production, just like 6d. And it will make people buy more 70- teles.Plus the 6d af is made for f4+ lenses.

Yes, It will be cheaper in production, Just like the 18-55mm kit lens. And just like that 18-55mm kit lens, You won't see many people actually going and Buying this lens for they're current cameras. 

[Stuart]

The current MK2 24-70 is said to have amazing IQ, if this f4 version is sharp and great using the same design too then it leaves the 24-105mm as a less sharp kit lens. so yes for a decent price this would be good - but still not a f2.8 :-( 
Also we need to ask how this fits into movie cam use?

[RS2021]

*Scratches head*.... What the heck is Canon Marketing doing? Please put yourself out of misery or fire whoever the plant is from Nikon in your camp!   I have nothing new to add as everyone has already or soon will cover much of the frustration.  24-105 IS L f4 is a popular lens, so you shorten its range... and keep the speed the same at f4,  and people are gonna line up!? 

[RS2021]

Err, I think canon is losing it. Why not just re-vamp the 24-105L Mk.2?

This lens will be DOA.

DOA

[blonigan16]

Yes, It will be cheaper in production, Just like the 18-55mm kit lens. And just like that 18-55mm kit lens, You won't see many people actually going and Buying this lens for they're current cameras. 

I've been looking for a replacement for my 18-55 and this lens seems somewhat ideal as it fits between the 10-22 and the 70-200 if you have a crop body. I do agree with you otherwise though, I can't see many other reasons for someone to consider this lens other than mine.

[dhofmann]

Who would buy the 24-70 II when they could get something with the same focal range that's just as sharp, half the weight, more compact, and 2-3 stops more handholdable?

People who need f/2.8, that's who.

That's a great non-answer!

Who buys the 85/1.2L with the 85/1.8 available?  Lots of people.

That would be a valid comparison if we were comparing an f/2.8L non-IS lens with an f/4L non-IS lens. But we aren't.

The 24-105 f/4L IS close to $1000, if the 24-70 f/4L IS is anywhere even close to $2000, it's a sure big fat loser.

Unless it's as sharp as the 24-70mm f/2.8L II.

[Lee Jay]

Well, that sounds utterly pointless.  If it's not faster than my 24-105 - with IS - I don't care.

Sounds like they're trying to prepare the lens set for the 50MP full-frame (or whatever it will be) when it arrives.

[RLPhoto]

Yes, It will be cheaper in production, Just like the 18-55mm kit lens. And just like that 18-55mm kit lens, You won't see many people actually going and Buying this lens for they're current cameras. 

I've been looking for a replacement for my 18-55 and this lens seems somewhat ideal as it fits between the 10-22 and the 70-200 if you have a crop body. I do agree with you otherwise though, I can't see many other reasons for someone to consider this lens other than mine.

Why not the 24-105L? Its already very sharp and has more range. 

[BXL]

Unless...you know, I've picked up an old, used 24-85. It isn't the sharpest lens but man, the SIZE is wonderful. If this new 24-70 is just as compact, they make the aperture constant, add in IS, and keep the price $800 or below, it could be an attractive option for those wishing to travel light. While the 24-105 is not a HUGE lens, it's definitely substantial on all but the biggest bodies (5D/1D series).

+1

I also assume that this 24-70/4 IS will fill the gap of the 24-85 USM. Guess that the "L" is just marketing...

[neuroanatomist]

What if there was another loss in translation, and this will actually be a 17-70mm f/4L IS.  Now, that would be interesting...

[RS2021]

There is a good explanation. They have lost it. 

[max]

Yes, It will be cheaper in production, Just like the 18-55mm kit lens. And just like that 18-55mm kit lens, You won't see many people actually going and Buying this lens for they're current cameras. 

I've been looking for a replacement for my 18-55 and this lens seems somewhat ideal as it fits between the 10-22 and the 70-200 if you have a crop body. I do agree with you otherwise though, I can't see many other reasons for someone to consider this lens other than mine.

why not get a 24-105mm?

[Marsu42]

You won't see many people actually going and Buying this lens for they're current cameras. 

I see this one as a cheaper plasticy (like 100L) 6d kit, lighter weight, smaller size and latest IS vs 24-105. Many people will prefer it and put the $$$ saved into a 70- tele.

[Etienne]

I won't rule it out until I see it.

Maybe it will be irresistibly small and light.
Maybe it will have irresistible video properties: STM, IS optimized for video, power zoom?
Maybe it will be ultra-sharp and contrasty
 
But I'd rather see the 24-70 2.8L IS

[RS2021]

What if there was another loss in translation, and this will actually be a 17-70mm f/4L IS.  Now, that would be interesting...

Or... it could really just be the 24-70 IS f2.8, though I don't see how Canon can price that thing after the 2.2K for the non IS version. For a standard zoom over 2500-2800  would be a bit high and they wont' be able to move them in large numbers. All I know is the f4 IS version makes no sense... none.